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Branding--Creating the Unique You
Bob Cobb
Why would anyone want to do business with you? What exactly do you bring to the table?
If I were to survey your top clients, and ask them to describe what it is they like best and least about you what would they say?
Finally, if the thought I was a good prospect for your products and services, How would they describe you to me?
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VIDEO: Catalyst Series Part 1
Screen Cast by Advisor Business Institute's Peak Performance Strategist Bob Cobb. Highlighting specific strategist to use the current market meltdown and Investor's mindset as the launching pad for your next quantum leap in your Advisory Business. In this first video Bob gives you an overview of the Catalyst program and of the key strategies covered in this video series. . . . keep reading
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VIDEO: Catalyst Series Part 2
In this second video Bob focuses on mindset mastery. We focus on both your mindset as a financial advisor, and the mindset of your clients, prospects and investors. You clients' have a "deer in the headlight mentality which is often just an extension of the fact that many advisors are suggesting that investors "hold tight and keep a long-term prospective. These current mindsets serve neither the broker nor the investor. This video discussed how and why to adopt a completely different mindset. . . . keep reading
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VIDEO: Catalyst Series Part 3
This focuses on Differentiation strategies to have your clients, prospects and investors concluding your are different and better than any one else in the Financial Services industry. You must differentiate yourself in such a way that your clients come to the conclusion you are different and better than everyone else out there doing everything that you do. . . . keep reading
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VIDEO: Catalyst Series Part 4
In this fourth video Bob teaches you how to introduce the power of marketing leverage into your practice. Marketing one to many not only saves time, it allows you to meet only with people (one to one) that are predisposed to doing business with you. Finally, and particularly valuable during this market cycle, these leveraged events serve as a value referral catalyst event for your clients to introduce you to friends, family, and associates that can benefit from your products, services and expertise. . . . keep reading
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VIDEO: Catalyst Series Part 5
In this fifth video Bob covers your Ultimate Value Proposition. How do you quickly and conversationally capture and lead your client's imagination, separate yourself from the competition, join the conversation that is going on in the head of your client, by focusing on their problems not your solution, how to make it repeatable and finally how to get the client to engage . . . keep reading
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180 Degrees of Separation
The typical prospect will form their first judgment of you in just 7 seconds. Perhaps the most important question that you can ask yourself is, "Will I be positioned as a Indispensable Resource or as one more advisor in the only place that it really matters...the mind of your client . . . keep reading
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Building Your Ultimate Value Proposition
In a networking type event you only have a few seconds to gain the attention of the people that you are speaking with. Do you capture and lead their imagination, or sound just like everyone else that is doing what you do? . . . keep reading
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A Tale of Two Concierges
Put yourself in the mind of your clients as you read this story. Then from that mindset, answer the questions below. Getting the answer to these questions right will put hundreds of thousands of dollars of revenue on the books. . . . keep reading
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"I decided to practice your Outcome Centered Selling techniques
(Capture and Lead the Imagination) on some of my "dead leads," within
the first week I had resurrected a lead that led to a $1,000,000
sale. This stuff is
unbelievable!"
-Tony Bahu
First
Liberty
"Unbelievably Invaluable tool", "Pays for itself", "You need to buy
this book"
-Jon
L Bowles
Citibank
Incredible information. I'm overwhelmed with the positive
response that my bankers have shown with your information. I
feel as if my relationship with my bankers have gone to the next level
and they find me to be a much more valuable resource.
-Angie Smith
SunTrust
Securities
"Bob Cobb is an extraordinary coach. I have benefitted greatly from his
dead on advice. His breadth of knowledge of sales and marketing amazes
me. Everything that I have ever done with him has given me atleast a 10
to 1 return on my investment.
-Todd
B
Savannah Ga.
I've worked with Bob Cobb for five years. I have never met anyone with
a more positive approach to business or life. Bob has never had a bad
day in either. He has an infectious positive energy that has to be
experienced to be believed. It is motivational just standing next to
the guy.
-Tom
Alexander
Pres.
Alexander Trading
"We have had six coaches and consultants speak to us this year (2004)
and
your presentation is by far the most on the mark--with actionable
ideas--
that we have seen."
Bob Garlow
SVP
SunTrust Securities
"I love Bob's coaching and teaching style, it's all about implementing
ideas and putting pen to paper instead of the typical coaching
experience of just talking about great ideas! Working with
him has given me a powerful way to position myself with my centers of
influence and partners...the impact has been HUGE!"
Jonathan
Owenby -
SunTrust Securities
Click here for more rave reviews! |
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