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The list shows the most widely read articles on this site.

1. A Tale of Two Concierges
   Put yourself in the mind of your clients as you read this story. Then from that mindset, answer the questions below. Getting the answer to these questions right will put hundreds of thousands of dollars of revenue on the books. . . . keep reading
   
   
2. 180 Degrees of Separation
   The typical prospect will form their first judgment of you in just 7 seconds. Perhaps the most important question that you can ask yourself is, "Will I be positioned as a Indispensable Resource or as one more advisor in the only place that it really matters...the mind of your client . . . keep reading
   
   
3. VIDEO: Catalyst Series Part 1
   Screen Cast by Advisor Business Institute's Peak Performance Strategist Bob Cobb. Highlighting specific strategist to use the current market meltdown and Investor's mindset as the launching pad for your next quantum leap in your Advisory Business. In this first video Bob gives you an overview of the Catalyst program and of the key strategies covered in this video series. . . . keep reading
   
   
4. The Conversational Stack Revealed-Part 1
   No conversation ever goes as scripted…one of the main reasons that scripts don't work. But here is a breakdown of an actual conversation that was taped. Bob's comments are in blue and were added later. This is one of the most powerful articles on how to significantly increase your skills as a persuader . . . keep reading
   
   
5. VIDEO: Catalyst Series Part 5
   In this fifth video Bob covers your Ultimate Value Proposition. How do you quickly and conversationally capture and lead your client's imagination, separate yourself from the competition, join the conversation that is going on in the head of your client, by focusing on their problems not your solution, how to make it repeatable and finally how to get the client to engage . . . keep reading
   
   
6. The Strategic Unconscious Rapport Formula Revealed-Part 1
   The article on Rapid Rapport generated an enormous amount of questions, most of them in the How-to category.  This article breaks down the step of the Strategic Unconscious Rapport Formula. We recommend that you read the SURF article first. . . . keep reading
   
   
7. VIDEO: Catalyst Series Part 4
   In this fourth video Bob teaches you how to introduce the power of marketing leverage into your practice. Marketing one to many not only saves time, it allows you to meet only with people (one to one) that are predisposed to doing business with you. Finally, and particularly valuable during this market cycle, these leveraged events serve as a value referral catalyst event for your clients to introduce you to friends, family, and associates that can benefit from your products, services and expertise. . . . keep reading
   
   
8. Building Your Ultimate Value Proposition
   In a networking type event you only have a few seconds to gain the attention of the people that you are speaking with. Do you capture and lead their imagination, or sound just like everyone else that is doing what you do? . . . keep reading
   
   
9. VIDEO: Catalyst Series Part 2
   In this second video Bob focuses on mindset mastery. We focus on both your mindset as a financial advisor, and the mindset of your clients, prospects and investors. You clients' have a "deer in the headlight mentality which is often just an extension of the fact that many advisors are suggesting that investors "hold tight and keep a long-term prospective. These current mindsets serve neither the broker nor the investor. This video discussed how and why to adopt a completely different mindset. . . . keep reading
   
   
10. VIDEO: Catalyst Series Part 3
    This focuses on Differentiation strategies to have your clients, prospects and investors concluding your are different and better than any one else in the Financial Services industry. You must differentiate yourself in such a way that your clients come to the conclusion you are different and better than everyone else out there doing everything that you do. . . . keep reading
    
    
11. The Conversational Stack Revealed-Part 2
    Part 2 of no conversation ever goes as scripted…one of the main reasons that scripts don't work. But here is a breakdown of an actual conversation that was taped. Bob's comments are in blue and were added later. This is one of the most powerful articles on how to significantly increase your skills as a persuader . . . keep reading
    
    
12. Make your Practice a Masterpiece
    A financial advisor meets a client who believed in a dentist so strongly that he actually made an appointment for her and within minutes of meeting him, she understands why. . . . keep reading
    
    
13. Scheduling your Success!
    How a simple tool can create predictable production consistency, and put you on the pathway to your best year yet! . . . keep reading
    
    
14. Opening the Door to the Client's Mind
    During Market Meltdowns often the client . . . keep reading
    
    
15. The Strategic Unconscious Rapport Formula Revealed-Part 2
    Part 2 of the article on Rapid Rapport generated an enormous amount of questions, most of them in the How-to category.  This article breaks down the step of the Strategic Unconscious Rapport Formula. We recommend that you read the SURF article first. . . . keep reading
    
    
16. The Annual Review Campaign
    Bob Cobb
    The Fast Track for Your Best Year yet. Most advisors are sitting on top of Acres of Diamonds in their client book of business. Learning how to tap into it quickly is a key to getting your year off to a rapid start . . . keep reading
    
    
17. Seeing the World Through the Mind of your Client
    Very often the way the that we have been trained to engage the client is diametrically opposed to the way they like to be engaged. A quick view of the world from their side of the table can add an effectiveness layer to our results . . . keep reading
    
    
18. Your Brain has been Seduced
    On one level we all know that investment decisions at the time that clients make them are mostly emotional (it is said that greed and fear are the two most contagious human emotions) yet most advisors use a very logical based sales process to "convince" prospects to do business with us . . . keep reading
    
    
19. SURF Your Way to Rapid Rapport
    Bob Cobb
    The Path to Developing Deep Trust and Confidence with Prospects and Clients can be a long and arduous one or by using these techniques it can be achieved I the blink of an eye. . . . keep reading
    
    
20. AUDIO: Steps to creating the Marketing Calendar
    In this audio Bob talks about the four steps you need to take before creating your Marketing Calendar . . . keep reading
    
    

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