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AdvisorBusinessInstitute.com
What Steps can you take to make 2010 your best year yet?

For any Financial Advisor 2008 will go down as the worst year yet in our lifetime--at least as measured by market performance.

Currently the headlines are filled with lay-offs, warnings that the economy is going to get much worse.

As a financial advisor you can go with the flow--but you might have already noticed the "flow" is leading you out to sea and not toward your destination.

Many experts are predicting that more advisors will leave the industry this year than any year in our history. Others will have the best year yet. The good news is this site is dedicated to helping you be one of the latter advisors that will be around to make history

Featured Resources
The Conversational Stack Revealed-Part 1The Conversational Stack Revealed-Part 1
No conversation ever goes as scripted…one of the main reasons that scripts don't work. But here is a breakdown of an actual conversation that was taped. Bob's comments are in blue and were added later. This is one of the most powerful articles on how to significantly increase your skills as a persuader . . . keep reading

The Conversational Stack Revealed-Part 2The Conversational Stack Revealed-Part 2
Part 2 of no conversation ever goes as scripted…one of the main reasons that scripts don't work. But here is a breakdown of an actual conversation that was taped. Bob's comments are in blue and were added later. This is one of the most powerful articles on how to significantly increase your skills as a persuader . . . keep reading


AUDIO: Wholesaler
AUDIO: Wholesaler |Image1|Here is an example of Bob actually using the Floodgate Experiance in his own line of work. He has someone call him up for a speaking event, who is in a particually bad mood, Bob manages to turn it around and find out exactly what the gentleman wants and needs from a speaker . . . keep reading
AUDIO: Air Stewardess
AUDIO: Air Stewardess In this audio Bob gives another example of taking someone through the floodgate experiance. This time he talks to an air stewardess who is having a particuarly bad day and he manages to turn it around and get a smile on her face! Listen to him work his magic! . . . keep reading
AUDIO: The Grinch who Stole Christmas!!
AUDIO: The Grinch who Stole Christmas!! If you ever wondered why the floodgate experiance is so important in this audio Bob explains his first experiance of the eliciation experiance. And why its so important to get peoples Compelling Emotional Outcomes! . . . keep reading
AUDIO: Bar Tender
AUDIO: Bar Tender All throughout the audios Bob says that you can use the floodgate experiance in all walks of life, in this audio Bob elicits a floodgate experiance from a Bar Tender in a hotel he is staying in. . . . keep reading
AUDIO: Strategy 7 for eliciting the Floodgate
AUDIO: Strategy 7 for eliciting the Floodgate Here is the 7th and final strategy from Bob for eliciting the floodgate experiance for your prospects. . . . keep reading

AUDIO: GRIP it & RIP it
AUDIO: GRIP it & RIP it |Image1| Okay so you have had the floodgate experiance and know their compelling emotional outcome! Now what? In this audio Bob answers that question . . . keep reading
AUDIO: Purpose of an appointment
AUDIO: Purpose of an appointment In this audio Bob talks about the purpose of an appointment and the outcome you should be working towards . . . keep reading
AUDIO: The 7 Deadly sins of Building Rapport
AUDIO: The 7 Deadly sins of Building Rapport In this audio Bob takes you through his 7 Deadly sins of building rapport. . . . keep reading
AUDIO: SURF System
AUDIO: SURF System In this audio Bob talks about this SURF system for building rapport . . . keep reading
AUDIO: Example Marketing Calendar
AUDIO: Example Marketing Calendar In this audio Bob takes you through and example Marketing Calendar. You are welcome to copy it, alter it or change it completely to suit your practice! . . . keep reading
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"I decided to practice your Outcome Centered Selling techniques (Capture and Lead the Imagination) on some of my "dead leads," within the first week I had resurrected a lead that led to a $1,000,000 sale.  This stuff is unbelievable!"            
-Tony Bahu
First Liberty

"Unbelievably Invaluable tool", "Pays for itself", "You need to buy this book"  
-Jon L Bowles  
Citibank

Incredible information.  I'm overwhelmed with the positive response that my bankers have shown with your information.  I feel as if my relationship with my bankers have gone to the next level and they find me to be a much more valuable resource.  
-Angie Smith
SunTrust Securities

"Bob Cobb is an extraordinary coach. I have benefitted greatly from his dead on advice. His breadth of knowledge of sales and marketing amazes me. Everything that I have ever done with him has given me atleast a 10 to 1 return on my investment.  

-Todd B
Savannah Ga.

I've worked with Bob Cobb for five years. I have never met anyone with a more positive approach to business or life. Bob has never had a bad day in either. He has an infectious positive energy that has to be experienced to be believed. It is motivational just standing next to the guy.   
-Tom Alexander
Pres. Alexander Trading

"We have had six coaches and consultants speak to us this year (2004) and
your presentation is by far the most on the mark--with actionable ideas--
that we have seen."
Bob Garlow
SVP SunTrust Securities

"I love Bob's coaching and teaching style, it's all about implementing ideas and putting pen to paper instead of the typical coaching experience of just talking about great ideas!  Working with him has given me a powerful way to position myself with my centers of influence and partners...the impact has been HUGE!"

Jonathan Owenby -
SunTrust Securities

Click here for more rave reviews!